Crawl WooCommerce, map /product/ and /product-category/ URLs to Shopify destinations, export plugin metadata, and validate redirects before cutover.
- Screaming Frog or Sitebulb for full URL export.
- Never assume automatic redirect rules — custom permalinks break patterns.
- Migrate top traffic blog posts in phase one.
- Compare Search Console coverage pre/post launch.
WooCommerce SEO equity lives in URLs, internal links, and plugin-managed metadata — not in the platform itself. Migration success means carrying that equity forward with discipline.
Crawl your WooCommerce store
Use Screaming Frog or Sitebulb to export all indexable URLs: products, categories, tags, attributes, and blog posts. Exclude cart, checkout, and filtered parameter URLs.
URL pattern mapping
- /product/slug/ → /products/slug
- /product-category/cat/ → /collections/cat
- Custom permalinks require manual mapping — never assume automatic rules
Meta and content parity
Export Yoast or RankMath title/description fields into your migration spreadsheet. Match H1 and body copy on money pages. Thin or missing content on Shopify is a ranking risk independent of redirects.
Canonicals and structured data
Verify Shopify themes output correct canonical tags on product and collection pages after domain cutover. Validate Product schema with Rich Results Test. Replicate FAQ and breadcrumb markup where they drive SERP features.
Sitemap and Search Console
Submit the Shopify sitemap on launch day. Remove stale WooCommerce sitemap submissions. Monitor Search Console coverage week-over-week for 60 days. Compare pre- and post-launch crawls to track redirect coverage and 404 spikes.
Update internal links in blog content to new collection URLs — redirects alone do not pass full internal link equity. Refresh Google Merchant Center product URLs before resuming paid shopping campaigns.
Common mistakes on this topic
- Redirecting only products — not attribute or tag archives that drive long-tail traffic.
- Dropping FAQ schema that earned SERP features on WooCommerce.
Questions about this topic
Do WooCommerce plugins transfer SEO settings?
Yoast/RankMath data exports to CSV — map into Shopify metafields or theme SEO fields per template.
What about faceted navigation URLs?
Exclude filtered parameter URLs from redirects; consolidate equity to canonical collection pages.
SEO crawl included in audit
We deliver redirect coverage QA and pre/post crawl comparison reports.
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